Although spring is usually a popular time to sell your house, the market doesn’t grind to a halt during the summer months. In fact, the average number of days it takes to sell a house during the summer is just 56 days. This rises to 70 days (1) during the winter months.
If you’re looking at selling your house this summer, there are a number of actions you can take to maximise your chances of a sale. In this week’s blog, our sales team share their advice to give your property that all important ‘kerb appeal’.
Think about your target market
Firstly, you’ll need to get into the mind of potential buyers. Ask yourself the question: what kind of person is likely to buy your home? If it’s young couples that might be technologically savvy, you could place a few gadgets around the house. If families are more likely to be interested, set up a children’s play area outside.
However, be careful not to over-clutter your property and keep the décor as neutral as possible. Remove any personal photos or items so potential buyers can see themselves living in the space, but don’t go too far, show off each room and its function.
First impressions count
Most buyers make up their minds about a house within the first few minutes, so make sure their first impression is 100% positive. Ensure your house name or number is easy to spot, and if you have a car, park it elsewhere so buyers can pull up to the house. Tidy the pathway so it’s clear and hide away any unsightly items, such as bins.
Maximise outdoor space
If your property has outdoor space, take advantage of the weather and have it looking its best. As a minimum, keep any lawns short, cut back shrubs and remove any weeds. Give your garden that ‘wow’ factor by placing some colourful flower pots and adding some mature plants to borders.
Create a social space by adding a table, some chairs, a BBQ and some welcoming features such as a fire pit or some pretty solar powered lights.
Bring the outdoors in
Let your beautiful new outdoor space flow through to the inside of the property. Make sure the entrance is homely and welcoming with some plants and fresh flowers. Let the light into your house by opening all of the curtains and blinds. Hanging mirrors will create the illusion of more space.
If you have pets, make sure their items are tidied away and plug in an air freshener to mask any smells (chances are you’ve probably grown used to your pets’ smell, so ask for the opinion of an honest friend).
Clean until your home sparkles
Your home might be in direct competition with new build showhomes which are beautifully dressed and sparkling clean, so make sure your house is spotless. Go that extra step and get a professional deep clean before viewings begin.
Clean curtains and carpets so they look bright and fresh. You’ll probably be used to the occasional mark on a sofa or crack in a wall, but any potential buyers are likely to pick-up on them. Windows should be sparkling clean and closed if the house backs onto a road.
Refresh your photography
The majority of property searches start online. At Townends, we advertise on all the major property portals, including Rightmove, OnTheMarket and Zoopla. If your home has been on the market for some time, consider getting new photographs taken. Your home will look its best against blue skies and in the summer sunshine.
Buyers will notice photos that have been taken some months previously, so ask your estate agent to send around a professional photographer so your home can be viewed online in the best possible light.
If your estate agent notifies you of an interested buyer, be as flexible as possible with viewings. If you have a family, out of hours may not always be possible, but the summer months mean buyers are more available during the evenings. Try to think of the long days as a further opportunity to show off the best of your home.
Buyers are more likely to make an offer if they notice a property is sought after, so consider an open house during the weekend to drum up some interest.
Show off your storage
Buyers often rate plenty of storage space as one of the most important features of a new home. Put away any items that are living on top of cupboards as this is generally a sure sign you don’t have enough space. Tidy inside cupboards so buyers aren’t met with a wall of broken toys and old cushions. They’ll be reassured to know that you live in an organised and clutter-free environment (even if that’s not always true!)
Tell buyers what you love about the house
You can make your home look its best, but there’s really no substitute for an honest opinion. Ensure that your estate agent understands all the reasons you’ve loved living in the property and why you’re moving e.g. you have a new job in another area or are looking to downsize.
Equally, tell them about the quirks they should bear in mind. For example, the train station is a good walk away. No property is perfect and chances are they will work out most downsides for themselves through some proper research into the area.
Ask an expert…
If you’re looking to sell your house this summer, our property experts will be able to assess your home and advise on how it can appeal to potential buyers. For a no-obligation appraisal, give us a call today on 020 3967 7647 , or email us today.
(1) Dataloft: June 2019